|Industry||Travel Agencies, Tour Operators & Travel Services|
|Executive Creative Director||John Davenport, Phillip Ireland|
|Art Director||Jean-Pierre De Villiers|
Credits & Description
Potential visitors to South Africa think that they know the country. But they also think that all we have to offer are pretty views and nice beaches. Ireland/Davenport, Johannesburg needed to show these people that South Africa is so much more than that, in order to get them to reconsider SA as their next holiday destination.