Southern Comfort Film Whatever's Comfortable Beach by Wieden + Kennedy New York

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Whatever's Comfortable Beach

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Industry Liquor
Media Film
Market United States
Agency Wieden + Kennedy New York
Executive Creative Director Ian Reichenthal, Scott Vitrone
Creative Director Ian Reichenthal, Scott Vitrone
Art Director Jeff Dryer
Copywriter Nick Kaplan
Production Biscuit Filmworks
Director Tim Godsall
Released May 2012


Cannes Lions 2013
Film Lions Product & Service; Alcoholic Drinks Gold

Credits & Description

Category: Alcoholic Drinks
Executive Creative Director: Ian Reichenthal And Scott Vitrone
Creative Director: Ian Reichenthal And Scott Vitrone
Copywriter: Nick Kaplan
Art Director: Jeff Dryer
Agency Producer: Lora Schulson/Alison Hill
Account Supervisor: Karla Stewart
Producer: Holly Vega
Director: Tim Godsall
Editor: Gavin Cutler
Post Production: Sasha Hirschfeld
Music: Odetta/Hit Or Miss
Planner: Stuart Smith/Marshall Ball/Ben Alter
Director Of Photography: Edu Grau
Editing Company: Mackenzie Cutler
Other Credits: Director of Business Affairs - Sara Jagielski / Managing Director - Shawn Lacy / Line Producer - Rick Jarjoura / Director of Photography - Edu Grau / Editorial Assistant - Ryan Steele / VFX Company -

Brief Explanation
The "Whatever's Comfortable" campaign, much like the Southern Comfort brand, was created to celebrate and inspire the awesome attitude of people who are completely comfortable with themselves. In "Beach",
we are captivated by a man who owns his self-comfortableness so completely as he walks casually down the beach. This guy is owning it.