Southwest Airlines Film Southwest Airlines: Battle Cry by GSD&M Austin, Harvest Advertising

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Southwest Airlines: Battle Cry

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Industry Airlines
Media Film
Market United States
Agency GSD&M Austin
Agency Harvest Advertising
Director Matt Hoffman, Mark Hoffman
Released March 2010

Credits & Description

GSD&M Idea City are launching a new spot that is an extension of the popular “Grab Your Bag: It’s On!” campaign. Like previous work for this campaign, “Battle Cry” features Southwest Airlines employees and who literally “reveal” Southwest Airlines’ Bags Fly Free policy. The focus of the spot is to highlight Southwest Airlines as a reliable and dependable airline that provides a positive experience and keeps customers coming back.


Agency: GSD&M Idea City (Austin, Tx)
Production Company: Harvest
Director(s): Matt Hoffman
Director(s): Mark Hoffman
Creatives: David Crawford (Executive Creative Director)
Creatives: Scott Howard (Executive Producer)
Creatives: Bryan Pudder (Art Director)
Creatives: Clay Hudson (Copywriter)
Creatives: Karen Jacobs (Executive Producer)
Creatives: Susan Lazarus (Agency Producer)
Creatives: Maria Ivicic (Agency Producer)
Creatives: Jay Nelson/ Cut & Run (Editor)
Country: United States of America
Other Credits: Stylist: Summar Salah
Other Credits: Account Service: Marianne Malina, Amy Lyon, Amy Rodgers
Other Credits: Marketplace Planning: Rene Huey-Lipton
Other Credits: Music: Mark Meyuhas
Other Credits: Business Manager: Danielle Ivicic