Southwest Airlines Film Mastermind by GSD&M Austin

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Industry Airlines
Media Film
Market United States
Agency GSD&M Austin
Chief Creative Officer Jay Russell, Scott Brewer, Ryan Carroll
Art Director Ryan Warner
Copywriter Justin Hahn
Production Anonymous Content
Director Tim Godsall
Released September 2018

Credits & Description

Client: Southwest Airlines
Agency: GSD&M
Chief Creative Officer: Jay Russell
Group Creative Director/Art Director: Scott Brewer
Group Creative Director/Writer: Ryan Carroll
Art Director: Ryan Warner
Copywriter: Justin Hahn

Production Company: Anonymous
Content Director: Tim Godsall
Managing Director: Eric Stern
Executive Producer: Sue Ellen Clair
Head of Production: Kerry Haynie
Producer: Paul Ure

Editorial Company: Cut+Run
Editor: Jay Nelson
EP: Bebe Baldwin
Producer: Cecilia Melton
Published: September 2018
Ahead of Fall travel season, Southwest Airlines has launched “Mastermind” – a new spot as part of the brand’s popular ongoing “Wanna Get Away” campaign, giving customers an opportunity to get away with Southwest’s low fares. In the ad, created by Austin-based GSD&M, everyone’s on thin ice in a world of spies and supervillains, especially when they come face-to-face at a dinner party in the villain’s secret lair. And when the opposing forces of order and chaos confront each other, the last thing you want to do is call attention to yourself.