Spa Film The Purest Picture by J. Walter Thompson Amsterdam

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The Purest Picture

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Industry Water
Media Film
Market Netherlands
Agency J. Walter Thompson Amsterdam
Creative Rienk De Vries, Niels Bredemeijer, Bas Korsten
Production DPPLR
Director Maarten Groen
Released February 2018

Credits & Description

Media: Web Film
Category: Drinks, non-alcoholic
Client: Spa
Agency: JWT Amsterdam
Production: DPPLR
Country: Netherlands
Director: Maarten Groen
Creative: Bas Korsten
Creative: Niels Bredemeijer
Creative: Rienk de Vries
Producer: Mariska Fransen
Producer: Martijn van Hees
Producer: Julie van Lanschot
Producer: Lotte Kwak
DoP: Myrthe Mosterman
PARTNER: Bas Korsten
PR DIRECTOR: Jessica Hartley
ACCOUNT: Alewijn Dekker, Charlotte Lilly
EDITOR: Tim Arnold
EDITOR: Ruben Labree
Published: January 2018
The small town of Spa is set just outside a nature reserve in the Belgian Ardennes. This is the home of Spa mineral water - which claims to be the world's purest water. J. Walter Thompson Amsterdam set out to prove just how pure and clear Spa water is, so the agency came up with the idea of challenging top Dutch portrait photographer, Robin de Puy, to take a photo through a drop of Spa. The innovation team at J. Walter Thompson Amsterdam were set the task of turning this natural element into a functional lens.