Spanair Film An unexpected visit by Shackleton Spain

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An unexpected visit

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Industry Airlines
Media Film
Market Spain
Agency Shackleton Spain
Director Alauda Ruiz
Art Director Tania Riera, Tutu Nonzioli
Copywriter Natalia Rodriguez
Account Supervisor Elena Dominguez, Yolanda Agra, Carloa Gorín
Production Garage
Released December 2011

Awards

One Show 2012
One Show Branded Content / Online Merit

Credits & Description

Category: Viral Film
Advertiser: SPANAIR
Product/Service: CHRISTMAS CAMPAIGN
Agency: SHACKLETON
Production Company: GARAGE FILMS, Barcelona, SPAIN
Chief Creative Officer: Juan Nonzioli
Copywriter: Natalia Rodriguez
Art Director: Tania Riera/Tutu Nonzioli
Agency Producer: Manuela Zamora/Cristina Cortizas
Account Supervisor: Yolanda Agra/Carloa Gorín/Elena Domínguez
Director: Alauda
Sound Design/Arrangement: I/Blue
Post Production: I/Blue
Account Manager: Monica Martorell
Account Manager: Monica Martorell

English Description
The Spanish airline Spanair wanted to launch a Christimas greeting to all its customers. Its main objective was to strengthen the company’s image in the areas of innovation and closeness to its passengers. This greeting was sought to reinforce the airline’s commitment to proximity, dialogue and personalized customer service.
Before Christmas we made passengers, especially the children, aboard the Barcelona to La Coruna flight believe they had a chance encounter with Santa Claus in mid-flight. In order to convince the children it was really true, Santa Claus left each of them a very personalized message and a gift from their own wishlist. Hidden cameras recorded the reactions and the action went viral on the net.