Spanair Film UNEXPECTED LUGGAGE by Shackleton Spain

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UNEXPECTED LUGGAGE

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Industry Airlines
Media Film
Market Spain
Agency Shackleton Spain
Director Enric Nel-Lo, Pipo Virgos, Francesc Badia
Creative Director Paco Badia, Pipo Virgós
Art Director Carla Mercader
Copywriter Santi Garcia
Account Supervisor Elena Dominguez, Isabel Cisneros
Production wknd
Released December 2010

Credits & Description

Category: Internet Film
Advertiser: SPANAIR
Product/Service: CHRISTMAS CAMPAIGN
Agency: SHACKLETON
Production Company: WKND, Barcelona, SPAIN
Date of First Appearance: Dec 24 2010
Executive Creative Director: Enric Nel-Lo
Creative Director: Pipo Virgós/Paco Badia
Copywriter: Santi Garcia
Art Director: Carla Mercader
Agency Producer: Manuela Zamora/Cristina Cortizas
Account Supervisor: Isabel Cisneros/Elena Dominguez
Advertiser's Supervisor: Nuria Tarré/Cristina Serra/Mercè Adroher/Toni Moliner
Director: Enric Nel-lo, Pipo Virgos, Francesc Badia
Sound Design/Arrangement: Maikmaier
Post Production: Alex Villagrassa
Music: Maikmaier
Account Manager: Sergio Martínez Llunell/Yolanda Agra

English Description
Spanair launched a surprise during Christmas Eve that became a hit in Internet and social media. In 48 hours, the video that shows the Christmas campaign received more than 100,000 views and more than 8,000 users shared it in Facebook and Twitter.
When claiming their baggage, the passengers of Spanair flight Christmas Eve found something more than a suitcase. From the luggage conveyor belt came out personalized gifts labelled with each one of their names.