Special K Film The Box by Leo Burnett London

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The Box

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Industry Breakfast Cereals & Flakes
Media Film
Market United Kingdom
Agency Leo Burnett London
Released June 2013

Credits & Description

Kelloggâs Special K is launching a new advertising campaign to mark its first recipe change in over 30 years. Created by Leo Burnett, the stop-frame animation showcases the iconic Special K box transforming into beautiful origami shapes.
âThe Boxâ campaign will break in the UK on June 3rd and then roll out across European markets, including Spain, Italy and France. It includes 20â and 30â TV adverts and press, radio, VOD and digital.
Category: Food
Client: Kelloggs
Agency: Leo Burnett
Country: United Kingdom