Specialized Film Peter Sagan vs Grandma Joan by Goodby Silverstein & Partners San Francisco

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Peter Sagan vs Grandma Joan

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Industry Bicycles
Media Film
Market United States
Agency Goodby Silverstein & Partners San Francisco
Released July 2018

Credits & Description

Media: TV
Category: Other
Client: Specialized
Agency: Goodby, Silverstein & Partners, San Francisco
Country: United States of America
Published: July 2018
Synopsis:
Months of trash talking, quad building, 80's montage training in the woods, passive-aggressive tea drinking and it's all come down to this. One hill climb in San Francisco to determine the fastest cyclist on the planet. In one corner, Peter Sagan: three-time World Champion, Paris-Roubaix winner, and all around badass. In the opposing corner, Grandma Joan: near-centenarian, two knee replacements, pacemaker…and a Specialized Turbo e-bike. Sorry, Peter…the odds aren't looking good for you