|Industry||Health & Pharmaceutical Products|
|Director||Graham Daldry, Chris Denton|
|Creative Director||Graham Daldry|
|Creative||Simon Bougourd, Neil Brush|
Credits & Description
SPECSAVERS has applied its much-loved 'Should've Gone to Specsavers' strapline to the promotion of its free hearing tests in a new TV commercial via Specsavers Creative, that breaks during ITV's X-Factor on Sunday 3 September. The new ad sees a scientist at a remote research facility in the Arctic awaiting delivery of urgent 'supplies'. But instead, his HQ sends him a funny 'surprise' by mistake - somebody should've gone to Specsavers for a hearing test.