Specsavers Film Vet by Specsavers Creative

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Industry Prescription Eyewear
Media Film
Market United Kingdom
Agency Specsavers Creative
Creative Director Graham Daldry
Creative Mark De La Rue, richard james
Production Hungry Man
Director Tim Bullock
Service Agency MPC
Released May 2013


Epica Awards 2013
Film Health & Beauty SILVER

Credits & Description

SpecSavers has returned to UK TV screens with a new 'Should've' commercial that features a shortsighted vet. The spot opens on a vet stroking a cat called Phoebe. The Vet becomes increasingly alarmed when he can find no signs of life in the moggie, eventually calling upon his trusted assistant Karen to help. But things aren't quite as they seem....The campaign promotes Specsavers' 2 for 1 glasses offer and targets a broad demographic.
"The UK is full of pet owners so our vet scenario will resonate with all age groups," says Specsaversâ creative team, Mark de la Rue and Richard James.
"The 'Should've' proposition can be interpreted in a hundred ways, starting with a simple premise that can be given an original and unexpected twist. When we first came up with the idea for 'Vet', the whole concept was encapsulated as a one-liner, so we instantly knew it had a simplicity that was ideal for 'Should've'."
Category: Pharmaceutical & medical
Client: Specsavers Optical Group Ltd
Agency: Specsavers Creative
Production: Hungry Man
Country: United Kingdom
Director: Tim Bullock
Creative Director: Graham Daldry
Creative team: Mark De La Rue
Creative team: richard james
Producer: matt jones
DoP: Marc Gómez del Moral
Sound Studio: Soho Square Studios
Agency Producer: Sam Lock
Post production: MPC
Editor: john smith