Speight’s Film The Dance by DDB Auckland

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The Dance

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Industry Beers and Ciders
Media Film
Market New Zealand
Agency DDB Auckland
Chief Creative Officer Damon Stapleton
Executive Creative Director Shane Bradnick
Creative Director Rory Mckechnie
Art Director Zac Lancaster
Copywriter Rory Mckechnie
Production The Sweet Shop
Director Steve Ayson
Released May 2018

Credits & Description

Brand: Speight’s beer
National Marketing Director: Craig Baldie
Category Marketing & Sponsorship Director – Beer: Ben Wheeler
Marketing Manager Mainstream Beer: Jane Dempsey
Brand Manager Mainstream Beer: Geoff Kidd
Assistant Brand Manager Mainstream Beer: Gen Brown
Agency: DDB NZ
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Director: Rory McKechnie
Art Director: Zac Lancaster
Senior Account Director: Jennifer Travers
Account Manager: Michael Doolan
Executive Planning Director: Lucinda Sherborne
Executive Producer: Judy Thompson
Senior Agency Producer: Samantha Royal
Production Company: The Sweet Shop
Executive Producer: Fiona King
Producer: Larisa Tiffin
Director: Steve Ayson
DOP: Lachlan Milne
Offline Editor: Simon Price
Published: May 2018
Speight's gives a modern twist on how far mates will go for each other.
DDB NZ Executive Creative Director, Shane Bradnick, says the new campaign introduces a modern approach to the values Speight’s has always stood for, and the iconic ‘Good on Ya Mate’ tagline has made a return for the first time in a number of years.
Beer ads have a long history of showing guys enjoying a brew, often at the expense of everything else. Spouses, commitments and those less worthy have often been fodder for blokey heroes who earn their beer through some feat of strength, cunning, comedy or a combination of the three.
The decision to get away from those well-worn tropes provided an opportunity for Speight’s, which today launched a new brand campaign headlined by an unexpectedly heartwarming spot titled ‘The Dance’.
A two-minute epic follows the story of two workmates who seem to be teaching each other to dance. We meet their wider group of mates, who stay after work to offer unsought critique. Mastering dancing quickly becomes their group project, and they approach it with the same laconic attitude you’d expect at Thursday night training for the 3rd-division social footy team.
The reveal hits home when we finally see our hero, Simon on his wedding day, surprising his new wife Tammy with a perfect dance routine while his mates look proudly on.