Sportsbet Film OBSTACLE by Leo Burnett Sydney

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Industry Lottery & Gambling
Media Film
Market Australia
Agency Leo Burnett Sydney
Director Steve Saussey
Executive Creative Director Jason Williams
Art Director James Orr
Copywriter Elle Bullen
Production Film Construction
Released September 2010

Credits & Description

Category: Entertainment & Leisure
Product/Service: ONLINE BETTING
Production Company: FILM CONSTRUCTION, Auckland, NEW ZEALAND
Date of First Appearance: Sep 27 2010
Executive Creative Director: Jason Williams
Copywriter: Elle Bullen
Art Director: James Orr
Agency Producer: Sally Davis
Director: Steve Saussey
Account Manager: Nathan Kent

English Description
This campaign shares the stories of users, and the reasons why they now bet on the net. It’s a universal truth that putting a bet on in person isn’t always a pleasant experience. Betting outlets across the globe are renowned for attracting all kinds of questionable characters, and trying to have a punt at the races usually means fighting through crowds and getting mauled by drunk chicks. That’s why people prefer to bet online at