Video Footage of Putting the 'Roid in Android by BMF Australia, Revolver/Will Orourke for Sportsbet

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Video Footage of Putting the 'Roid in Android

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Industry Lottery & Gambling, Mobile applications
Media Film
Market Australia
Agency BMF Australia
Executive Creative Director Cam Blackley
Copywriter James Sexton, Cam Blackley, Gooch Richards
Creative Raman Goraya
Agency Revolver/Will Orourke
Director Matt Devine
Released July 2017

Credits & Description

Category: Gambling
Media: Film
Brand: Sportsbet
URL: https://sportsbet.com.au/
Agency: BMF
Geo: Australia
Advertising Agency: BMF, Australia
Executive Creative Director / Copywriter: Cam Blackley
Creative: Raman Goraya / Sportsbet
Copywriters: James Sexton, Gooch Richards
Designers: Lincoln Grice, Matthew Hughes
Group Strategy Director: David Warren
Client Services Director: Dan Lacaze
Account Director: Will Woods
Account Manager: Siena Shuttler
Agency Producer: Mandy Payne
Director: Matt Devine
Production Company: Revolver / Will O'Rourke
Production Company Producer: Caroline Kruck
Post Production: Heckler
VFX Supervisor: Jamie Watson
Executive Producer: Bonnie Law
Colourist: Scott Maclean
Editor: Dan Lee / The Butchery
Music / Sound Production: Rumble Studios
Sound Designer: Tone Aston
DOP: Adam Marsden
Published: July 2017
Synopsis:
To celebrate the launch of Sportsbet’s new juiced-up Android app, experts in the world of performance enhancement have come out in force to endorse it.
Led by Ben Johnson, 100m Gold Medalist*, the group also includes an Eastern Block weightlifting team; a yellow jersey winning cyclist; and a champion Chinese swimmer. The new Android app has been years in secret development and has been injected with all sorts of scientific stuff that gives punters an unfair advantage.
The campaign was shot with Revolver’s Matt Devine in Romania, and will roll out across TV, Digital, Radio and Social.