Sporza Film ENGLAND by Boondoggle Brussels, L.A. Initials

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Industry Sports Teams & Events
Media Film
Market Belgium
Agency Boondoggle Brussels
Director Raoul Van Harten, Hans Brindfors
Creative Director Stef Selfslagh, Vincent Jansen
Producer Lies Muys
Account Supervisor Inge Vander Velpen
Editor Reinder Vankeerbergen
Agency L.A. Initials
PR The Fridge
Production Cobra Radio Brewery
Released June 2010

Credits & Description

Category: Publications & Media
Advertiser: SPORZA
Production Company: L.A. INITIALS, Antwerp, Brussels, Brussels, BELGIUM, BELGIUM, BELGIUM
Production Company: COBRA RADIO BREWERY, Antwerp, Brussels, Brussels, BELGIUM, BELGIUM, BELGIUM
Production Company: THE FRIDGE, Antwerp, Brussels, Brussels, BELGIUM, BELGIUM, BELGIUM
Date of First Appearance: Jun 3 2010
Chief Creative Officer: Stef Selfslagh/Vincent Jansen
Executive Creative Director: Stef Selfslagh/Vincent Jansen
Creative Director: Stef Selfslagh/Vincent Jansen
Copywriter: Hans/Raoul
Art Director: Hans/Raoul
Agency Producer: Toon De Baere
Account Supervisor: Inge Vander Velpen
Advertiser's Supervisor: Peter Claes
Producer: Lies Muys
Director: Hans/Raoul
Editor: Reinder Vankeerbergen
Sound Design/Arrangement: Cobra
Post Production: The Fridge
Animation: The Fridge
Music: Cobra
Account Manager: Toon De Baere
Planner: Peter Verbiest
Editing Company: The Fridge

English Description
Belgium didn’t qualify for the World Cup in South Africa. So why should Belgians even bother to watch it on TV? Belgium’s sports channel Sporza launched a campaign to get the Belgian viewers interested in watching the world cup anyway. In our commercials, we proved that Belgium is participating in the world cup by showing that every participating country is in fact Belgian. For example: the English National Team trains on grass mats that were made by the Belgian company Desso. That’s Belgian territory. That means the English national team is actually playing in Belgium. Conclusion: England is Belgian.