Spotify Film Jam: Find Your Match by Dieste Harmel & Partners

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Jam: Find Your Match

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Industry Website, Charities, Foundations, Volunteers
Media Film
Market United States
Agency Dieste Harmel & Partners
Chief Creative Officer Ciro Sarmiento
Associate Creative Director Darío Campos
Creative Director Abe Garcia
Art Director Sergio Rojas, Darío Campos, Abe Garcia
Copywriter Brazos Elkins
Senior Copywriter Renato Martínez
Production Shooters USA
Director Sebastián Lopez
Released February 2018

Credits & Description

Media: TV
Category: Household, garden & pets
Client: Dallas Pets Alive / Spotify
Agency: Dieste Harmel & Partners, Dallas
Production: Shooters Film
Country: United States of America
Director: Sebastian Lopez
Chief Creative Officer: Ciro Sarmiento
Art Director: Sergio Rojas
Copywriter: Brazos Elkins
Creative Director/ art director: Abe Garcia
Associate CD / Art Director: Dario Campos
Senior Copywriter: Renato Martinez
Executive Producer: John Costello
Executive Producer: Mauricio Jemal
Executive Producer: Gerard Lodico
Head Of Art: Gustavo Zapata
Brand Leadership: Janelle Trevino
Head Of Media: Scott Gassert
Editor: Sabrina Mottino
Producer: Diana Montemayor
VFX Company: La Posta Argentina
Head Of VFX: Nicolas Cantarelli / Pablo Tufaro
Music: Animal Music (Vocals by Ashley Pezzotti, with acoustic guitar by Raúl García.)
Executive Producer Music: Alberto Farinas
Audio & Sound Design: Def Mule
Editorial: Republic Editorial
Published: January 2018
Dallas Pets Alive, a local pet rescue organization, has partnered with Spotify to create Spoty Play: playlists that match listeners with adoptable dogs. Each playlist is curated to fit a dog’s personality and attitude, whether they’re mellow, high-energy, shy, outdoorsy, or anywhere in between. This way, adopters can discover their perfect pet through music.
The idea for Spoty Play originated with the insight that people are more likely to adopt pets that they are familiar with and relate to. The best home for a pet is always a home that welcomes each dog’s uniqueness, and Spoty Play allows listeners to familiarize themselves with adoptable dogs and their different personalities.
Dallas Pets Alive’s page on Spotify has been gaining traction since its launch in June 2016 and has already led to 30+ adoptions. This unprecedented collaboration between Spotify and Dallas Pets Alive allows listeners to visit each dogs’ page from within the app and apply for adoption online. Dallas Pets Alive is continuing to add new playlists and pets as part of the ongoing campaign. The Spoty Play campaign continues years of successful awareness and adoption campaigns created in partnership between Dallas Pets Alive and Dieste, Inc.