Sprint Film Car by Droga5 New York

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Industry Telecommunications Services
Media Film
Market United States
Agency Droga5 New York
Executive Creative Director Matt Ian
Released February 2017

Credits & Description

Additional Info: Super Bowl LI, Super Bowl 51
Category: Electronics, Technology
Media: Film
Brand: Sprint
Sprint Chief Marketing Officer: Roger Solé
Agency: Droga5
Executive Creative Director: Matt Ian
Geo: United States
Published: February 2017
“Car” aired during the 2017 Big Game and illustrated that Verizon’s expensive bills are enough to drive anyone over the edge. Luckily, Paul shows up to offer a simpler alternative: switching to Sprint—a network that is within 1 percent reliability of Verizon and that can save customers 50 percent on certain current Verizon rates.