Sprint Film Family Meeting by Biscuit Filmworks, Leo Burnett USA, The Whitehouse

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Family Meeting

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Industry Telecommunications Services
Media Film
Market United States
Agency Biscuit Filmworks
Director Aaron Stoller
Agency Leo Burnett USA
Executive Creative Director Michael Ivan Boychuk
Producer Mala Vassan
Editor Carlos Lowenstein
Agency The Whitehouse
Released September 2012

Credits & Description

Media: TV
Geo: United States
Category: Electronics & Technology
Agency: Leo Burnett
Brand: Sprint
Client/Ad or Campaign: “Sharing is Not Caring” Unlimited Campaign
Advertising Agency: Team Sprint Leo Burnett & Digitas, USA
Executive Creative Director: Michael Boychuk
Associate Creative Director / Art Director: Ryan Dickey
Associate Creative Director / Copywriter: Bryan Karr
Executive Producer: Nicky Furno
Production Company: Biscuit Filmworks
Director: Aaron Stoller
Producer: Mala Vassan
Director of Photography: Bryan Newman
Editorial: Whitehouse Post
Editor: Carlos Lowenstein
Brief Explanation
Sprint wanted people to understand that their competition's so-called Family Share Plans were really limited data plans by another name. This campaign features a family trying to cope with their limited data pool by rationing, employing a coach, and listening to a rather odd blue commentator. Finally, they're asked to 'Say no to sharing. Say yes to Sprint.' for Truly Unlimited data.