Sprint Film LIGHTS by Goodby Silverstein & Partners San Francisco, O Positive

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LIGHTS

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Industry Telecommunications Services
Media Film
Market United States
Agency Goodby Silverstein & Partners San Francisco
Director David Shane
Executive Creative Director Christian Haas, Jamie Barrett
Copywriter Rus Chao
Agency O Positive
Creative Director Ícaro Dória
Art Director Kristen Graham
Copywriter Mitchel Gage
Producer Ken Licata Jr.
Account Supervisor Amanda Andriesz
Editor Patrick Griffin Assistant Editor
Released August 2010

Credits & Description

Category: Commercial Public Services
Advertiser: SPRINT
Product/Service: TELECOMMUNICATIONS SERVICE
Agency: GOODBY SILVERSTEIN & PARTNERS
Production Company: O POSITIVE FILMS, Santa Monica, USA
Date of First Appearance: Nov 15 2010
Executive Creative Director: Jamie Barrett/Christian Haas
Creative Director: Icaro Doria
Copywriter: Rus Chao/Mitchel Gage
Art Director: Kristen Graham
Agency Producer: Yogi Graham
Account Supervisor: Amanda Andriesz
Producer: Ken Licata
Director: David Shane
Editor: Patrick Griffin
Post Production: Seagulls Fly
Account Manager: Laura Barton
Cinematographer: Eric Tremi
Director Of Photography: Eric Tremi
Editing Company: Arcade Edit

English Description
While many carriers offer unlimited talk, they place limits on other methods of communication. Only Sprint offers unlimited talk, text AND Web. To get their point across, we show people delivering bad news this is normally reserved for very personal conversation, even though every other form of communication is at their disposal.