NOTEBOOK by Goodby Silverstein & Partners San Francisco for Sprint

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NOTEBOOK

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Industry Telecommunications Services
Media Film
Market United States
Agency Goodby Silverstein & Partners San Francisco
Executive Creative Director Rich Silverstein
Creative Director Jamie Barrett
Art Director Tanner Shea
Copywriter David Roth
Producer Ana Orrach
Account Supervisor Michael Chase
Editor Kevin Bagley
Released October 2010

Credits & Description

Category: Corporate Image
Advertiser: SPRINT
Product/Service: CINEMA COURTESY MESSAGE
Agency: GOODBY SILVERSTEIN & PARTNERS
Date of First Appearance: Oct 29 2010
Executive Creative Director: Rich Silverstein
Creative Director: Jamie Barrett
Copywriter: David Roth
Art Director: Tanner Shea
Agency Producer: Todd Porter
Account Supervisor: Michael Chase
Producer: Ana Orrach
Editor: Kevin Bagley
Post Production: Spy Post
Account Manager: Matt Mullin
Editing Company: Gsp Elevel

English Description
We all love talking and texting on our phones, but it’s a faux pas at the movie theater. For this cinema spot, we wanted to show how a movie gets ruined when people’s inane phone conversations get in the way.

In this iconic, hot-and-heavy scene from The Notebook, we replaced Ryan Gosling’s dialogue with that of a guy in a theater who is talking about his dog barfing up dark chocolate. And successfully ruined one of the world’s most beloved make-out scenes.