|Agency||Leo Burnett USA|
|Executive Creative Director||Michael Ivan Boychuk|
|Creative Director||Colin Selikow, Vince Cook Leo Burnett|
Credits & Description
Sprint's new spot, which breaks today during the NCAA tournament highlights the Unlimited Potential in people and shows a 'Trick Shot' toddler named Titus playing basketball like a pro. His YouTube videos have gained unlimited attention online and Team Sprint - Leo Burnett and Digitas' spot highlights the NCAA tournament as a showcase for college talent and potential NBA players.