Sprint Film Trick shot by Leo Burnett USA

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Trick shot

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Industry Mobile Communications
Media Film
Market United States
Agency Leo Burnett USA
Executive Creative Director Michael Ivan Boychuk
Creative Director Colin Selikow, Vince Cook Leo Burnett
Producer Jane Krull
Production Logan
Released March 2013

Credits & Description

Sprint's new spot, which breaks today during the NCAA tournament highlights the Unlimited Potential in people and shows a 'Trick Shot' toddler named Titus playing basketball like a pro. His YouTube videos have gained unlimited attention online and Team Sprint - Leo Burnett and Digitas' spot highlights the NCAA tournament as a showcase for college talent and potential NBA players.
Client/Ad or Campaign: Sprint
Agency: Team Sprint - Leo Burnett and Digitas
Chief Creative Officer: Susan Credle
Executive Creative Director: Michael Boychuk
Creative Director: Vince Cook and Colin Selikow
Executive Producer: Nicky Furno
Producer: Jane Krull
Production Company: Logan