SPRITE ANTHEM by Johannes Leonardo for Sprite

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SPRITE ANTHEM

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Industry Soft Drinks
Media Film
Market United States
Agency Johannes Leonardo
Director Gary Freedman, Gary Freedman, Gary De The Glue Society
Executive Creative Director Jan Jacobs, Leo Premutico
Creative Director Ferdinando Verderi, Alex Romans, Harv Bains | Executive Creative Director
Art Director Sandra Medina Nicolas Murillo, Karen Gereffi
Copywriter Carla Ballecer
Producer Caroline Kousidonis, Justin Pollock, Justin Kumpata, Helena Lee
Account Supervisor Helena Touseull
Editor Frank Snider
Released March 2013

Credits & Description

Advertiser: SPRITE
Agency: JOHANNES LEONARDO
Category: Non-Alcoholic Drinks
Creative Director: Alex Romans
Agency Producer: Alexis Stember
Producer: Caroline Kousidonis
Editor: Frank Snider
Creative Director: Ferdinando Verderi
Agency Producer: Jenny Gadd
Executive Creative Director: Jan Jacobs
Producer: Justin Kumpata
Producer: Justin Pollock
Art Director: Karen Gereffi
Cinematographer: Julian Hohndorf
Sound Design/Arrangement: Sound Lounge
Other Credits: The Mill
Copywriter: Carla Ballecer
Account Manager: Carter Collins
Other Credits: Colorist: Fergus Mccall
Animation: Dress Code
Director: Gary Freedman
Creative Director: Harv Bains
Account Supervisor: Helena Touseull
Music: Fall On Your Sword
Producer: Helena Lee
Animation: Josh Parker
Post Production: Jennifer Parikh
Executive Creative Director: Leo Premutico
Music: Lucy Alper
Director: The Glue Society
Editing Company: Rock Paper Scissors
Art Director: Sandra Nicolas

Brief Explanation
The ‘Voice of Sprite’ serves as the protagonist in this film, applauding a bottle of Sprite for staying true by being nothing more than a clear crisp thirst quencher, no matter where it ends up in the world.