Sprite Film SPRITE REVOLUTION by Geller Nessis Leo Burnett

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SPRITE REVOLUTION

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Industry Soft Drinks
Media Film
Market Israel
Agency Geller Nessis Leo Burnett
Director Rani Carmeli
Creative Director Rony Schneider
Art Director Tiran Bar Shalom
Copywriter Maya Sharan
Producer Gustavo Nadel
Account Supervisor Noa Cohen
Production Gustavo
Released March 2011

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: THE CENTRAL BOTTLING COMPANY
Product/Service: SPRITE
Agency: PUBLICIS GELLER NESSIS
Production Company: GUSTAVO, Tel Aviv, ISRAEL
Date of First Appearance: Mar 10 2011
Chief Creative Officer: Rony Schneider
Creative Director: Rony Schneider
Copywriter: Maya Sharan
Art Director: Tiran Bar Shalom
Agency Producer: Orly Fuchs/Iris Israeli
Account Supervisor: Noa Cohen
Producer: Gustavo Nadel
Director: Rani Carmeli
Post Production: Gravity
Account Manager: Orly Reuveni
Planner: Itay Boneh

English Description
A south eastern leader surrounded by a group of generals is watching over a grand military parade. While waving the soldiers he's signing to his general assistant, who rushes with a metal suitcase with a single bottle of Sprite in it.
As the leader turns for drinking, the whole parade stops at once. Refreshment comes almost immediately and after a moment of suspense, the tough yet clearly refreshed leader starts singing in front of the huge crowd.