Sri Lanka Eye Foundation Society Film PASS IT ON WHEN YOU'RE DONE WITH IT by Leo Burnett Colombo

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PASS IT ON WHEN YOU'RE DONE WITH IT

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Industry Charities, Foundations, Volunteers
Media Film
Market Sri Lanka
Agency Leo Burnett Colombo
Director Subhash Pinnapola
Production 24 Frames
Art Director Lalith Karunatilaka, Sithum Walter
Copywriter Manoj Dharmawardhane, Aman Ashraff
Producer Priyantha Kaluarachchi
Account Supervisor Lara Baptist
Editor Lasith Padukkage, Saman Sujeewa
Released April 2011

Credits & Description

Category: Fundraising & Appeals
Advertiser: SRI LANKA EYE FOUNDATION SOCIETY
Product/Service: FUNDRAISING & APPEALS
Agency: LEO BURNETT SOLUTIONS
Production Company: 24 FRAMES, Colombo, SRI LANKA
Date of First Appearance: Apr 1 2011
Chief Creative Officer: Joono Simon
Creative Director: Subhash Pinnapola
Copywriter: Manoj Dharmawardhane/Aman Ashraff
Art Director: Sithum Walter/Lalith Karunatilaka
Agency Producer: Mohamed Ikram
Account Supervisor: Lara Baptist
Producer: Priyantha Kaluarachchi
Director: Subhash Pinnapola
Editor: Saman Sujeewa/Lasith Padukkage
Post Production: 24 Frames
Music: Sajith Peris
Account Manager: Gian De Rose
Planner: Murtaza A. Tajbhoy
Director Of Photography: Pushpakumara Rajaguru
Editing Company: 24 Frames
Other Credits: Little Boy - Prakash Raja : Guy - Sampath Jayaweera

English Description
Pass It On When You’re Done With It” is a short film written, filmed and produced entirely on a pro bono basis for the Sri Lanka Eye Donation Society.

The film captures the emotional sense of yearning that is eternally prevalent in the minds of those of us who cannot see and the feeling of helplessness faced by those of us who believe we are powerless to help them. An emotion we shall no longer feel, should we all answer the call to action that is communicated in the commercial?