Sse Film Sse 'Neon House' by adam&eveDDB London

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Sse 'Neon House'

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Industry Energy & Water Utilities
Media Film
Market United Kingdom
Agency adam&eveDDB London
Production The Mill
Released October 2016

Awards

D&AD 2017
Film Advertising Crafts Animation for Film Advertising Graphite Pencil
Film Advertising Crafts Special Effects for Film Advertising Graphite Pencil

Credits & Description

Production Company: The Mill
Client: Sse
Agency: adam&eveddb
Synopsis:
The team pushed the limits of CG animation with this latest project for SSE; crafting the most advanced 100% photoreal version of a CG orangutan. Surpassing its predecessors creatively and technically, this spot required a new level of complexity, introducing the photoreal infant orangutan ‘Pixel’. The team went to extraordinary lengths to create two CG apes that looked 100% photo-real; developing an extensive bank of CG assets, enabling to reach a never before seen level of detail. Every artist from modeling, through to compositing, was attuned to the idiosyncrasies that made each component feel real, reaching new levels.