Staples Film 'Magic Shop' by McCann New York

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'Magic Shop'

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Industry Stationery
Media Film
Market United States
Agency McCann New York
Creative Director Sean Bryan, Thomas Murphy
Art Director Vi Luong
Production Smuggler
Director Chris-Frazer Smith
Copywriter Ryan Montani
Released March 2013

Credits & Description

McCann NYC and Chris Smith of Smuggler bring a little abracadabra to Staples with this new spot "Magic Shop" for their small business campaign. Edited by Crandall Miller of Whitehouse Post, this silly stylized spot shows you how easy getting your office supplies is at Staples. Disappearing acts were made possible by the VFX team at Carbon VFX in New York.
Category: Business equipment & services
Client: Staples - US
Agency: McCann NYC
Country: United States of America
Director: Chris Smith
Creative Director: Thomas Murphy
Creative Director: Sean Bryan
Art Director: Vi Luong
Copywriter: Ryan Montani
Agency Executive Producer: Sam Cernichiari
Agency Producer: Minnie Tran