Nigerian Breweries Film SUNRISE TO SUNSET by Lowe Lintas Lagos, Stink

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SUNRISE TO SUNSET

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Industry Beers and Ciders
Media Film
Market Nigeria
Agency Lowe Lintas Lagos
Agency Stink
Director Steve Green
Copywriter Brian Williams, Seun Agbelusi, Ken Onyemeka
Producer Jan Dresseler
Account Supervisor Ottah Ottah Kalu
Production Audio Visual First
Released September 2010

Credits & Description

Category: Alcoholic Drinks
Advertiser: NIGERIAN BREWERIES
Product/Service: STAR LAGER BEER
Agency: LOWE LINTAS LAGOS
Production Company: STINK, Berlin, Lagos, GERMANY, NIGERIA
Production Company: AUDIO VISUAL FIRST, Berlin, Lagos, GERMANY, NIGERIA
Date of First Appearance: Sep 21 2010
Chief Creative Officer: Erhabor Emokpae
Copywriter: Brian Williams/Seun Agbelusi/Ken Onyemeka
Agency Producer: Erhabor Emokpae
Account Supervisor: Ottah Ottah Kalu
Advertiser's Supervisor: Jacco Van Der Linden
Producer: Jan Dresseler
Director: Steve Green
Music: Victor Uwaifo/"joromi"

English Description
In the year of Nigeria's 50th Independence Anniversary, this commercial is a celebration of how entwined Star Lager brand and Nigeria have been for over 60 years. The commercial follows a truck and its payload of Star Lager on an epic journey that not only covers distance but time as well, giving us a glimpse of the diverse and changing landscape of Nigerian heritage.

The basic and practical act of delivering beer thus takes on an almost mythical significance – a wonderful sense of confidence, pride and rich history – as our time-traveler seems to deliver prosperity, a better life, freedom itself as well as timeless crates of Star, the nation’s number one beer.

While our journey tracks a single driver as he travels across Nigeria, the movie is essentially a human story that celebrates Star as a catalyst for bringing people together. The commercial thus takes the viewer on a wonderful expedition across the nation, showcasing the very best aspects of the beer and of the country and by doing so, we reflect on the beauty and richness of both in a way never before seen on TV.