Starbucks Film Starbucks Verismo: Impossible Until Now by BBDO New York, Rabbit Content

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Starbucks Verismo: Impossible Until Now

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Industry Coffee, Tea, Breakfast Drinks, Cafe
Media Film
Market United States
Agency BBDO New York
Executive Creative Director Dennis Lim
Copywriter John Knetch
Producer Jon Messner
Editor Sherri Keenan
Agency Rabbit Content
Released October 2012

Credits & Description

Category: Food
Brand: Starbucks
Agency: BBDO New York
Country: United States of America
To support the launch of its new Verismo single-serve coffee machine, Starbucks has produced a TV spot that lets its fans know that they can now enjoy their favorite beverages at home. The spot, out of BBDO New York, âImpossible Until Now,â focuses on the idea that for more than 40 years, Starbucks has been able to bring great coffee to people all over the world â except for one place: the home. And now all of that is about to change, because now their favorite lattes, espresso, and coffee are available at the press of a button.
Category: Food
Client: Starbucks
Agency: BBDO New York
Production: Rabbit
Country: United States of America
Chief Creative Officer: David Lubars
Executive Creative Director: Dennis Lim
Senior Creative Director: Juliana Cobb
Copywriter: John Knetch
Creative Director/ art director: eric GOLDSTEIN
Producer: Jon Messner
Executive Producer: Joby Barnhart
Executive Producer: Douglas Howell
Senior Agency Producer: Regina Iannuzzi
Editing Company: Crewcuts
Editor: Sherri Keenan
Music Producer: Rani Vaz
Sound Design + Mix: Nick Montgomery, Crewcuts
Director/ Director of Photography:Jackson Karinja
Head of Production: Jeff Sommar
Color Transfer Facility: Nice Shoes
Music Company: Beacon