State Farm Film Sir Robert by DDB Chicago

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Sir Robert

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Industry Insurance
Media Film
Market United States
Agency DDB Chicago
Chief Creative Officer Ari Weiss, John Maxham
Executive Creative Director Mel Routhier
Creative Director John Hayes, Adam Cook, Christopher Bruney, Katie Bero, Brian Culp
Art Director Christopher Bruney, Brian Culp
Copywriter Adam Cook, Katie Bero
Production Hungry Man
Director Dave Laden
Released March 2018

Credits & Description

CLIENT: STATE FARM
AVP – Marketing: Pat Culligan
Director of Brand Content & Development: Patty Morris
Marketing Manager: Troy Johnson
Content Strategy Manager: Jessica Soddy
Marketing Analyst: Tim Thomas
Marketing Analyst: James Stahly
Marketing Analyst: Nick Rynerson
Marketing Analyst: Jessica Peres
CREATIVE AGENCY: DDB CHICAGO
Chief Creative Officer, DDB North America: Ari Weiss
Chief Creative Officer, DDB Chicago: John Maxham
Chief Production Officer: Diane Jackson
Executive Creative Director: Mel Routhier
Group Creative Director: John Hayes
Creative Director, Art Director: Brian Culp
Creative Director, Copywriter: Katie Bero
Creative Director, Art Director: Christopher Bruney
Creative Director, Copywriter: Adam Cook
Executive Producer: Amy Turner
Executive Producer: Mary Cheney
Producer: Meghan Gross
Group Strategy Director: Jesse Bayer
Strategist: Amanda Schuneman
Group Account Director: Ben Gladstone
Account Director: Veronica Zamiar
Account Supervisor: Oliver Glenn
Account Executive: Amanda Ouellette
PRODUCTION COMPANY: HUNGRY MAN
Executive Producer: Caleb Dewart
Director: Dave Laden
Producer: Justin Diener
EDITORIAL: WHITEHOUSE
Editor: Brain Gannon
Executive Producer: Kristin Angeletti
Senior Producer: Dawn Guzkowski
Assistant Editor: Allison Marach
AUDIO POST: THE STUDIO
Audio Engineer: Nicholas Papaleo
Audio Engineer: Justin Mayer
Audio Producer: Cameron Aper
POST PRODUCTION: CARBON
Managing Director: Phil Linturn
Senior Producer: Kate Soczka
Creative Director: Rob Churchill
POST PRODUCTION: THE MILL
Senior Color Producer: Liza Kerlin
Color Artist: Matthew Osborne
MUSIC: HEAVY DUTY PROJECTS
Executive Music Producer: Kate Urcioli
Music Producer: Dylan Bostick
Published: March 2018
Synopsis:
Created by DDB Chicago, “Here to Help ___ Go Right” is a fully integrated campaign anchored by five new spots that feature real State Farm agents from across the country. The creative sheds some humorous light on a variety of insurance moments, both expected and unexpected, to show how State Farm—and their many agents—are there to help when misfortune strikes.
In each spot, the blank is filled in with a new story—a new way to define life—demonstrating the breadth of ways State Farm can help it go right.
Across all of the films, the message is clear: State Farm is more than just another insurance company. With the brand’s empathetic approach, agents help customers’ lives go right in countless ways. It’s what separates State Farm from the rest of the category and what inspired this new “Here to Help __ Go Right” creative platform.