States United To Prevent Gun Violence Film, Digital Unload Your 401k by Grey New York, Rabbit Content

Unload Your 401k

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Industry Charities, Foundations, Volunteers, Against violence
Media Film, Digital, Interactive & Mobile
Market United States
Agency Grey New York
Director Floyd Russ, Cameron Fertitta
Executive Creative Director Rob Lenois, Rob Perillo, Per Pedersen
Creative Director Tyronne Schaffer, Jordan Buntain
Art Director Inna Kofman
Designer Han Lin, Jess Stango, Billy Mitchell
Producer James Blom, Douglas Howell, Chris Izzo
Editor Frank Snider
Agency Rabbit Content
Production Rock Paper Scissors
Released May 2014


One Show 2015
Film Public Service - Video / Non-Broadcast Silver Pencil

Credits & Description

Grey New York has launched Unload Your 401(k) a powerful spot that is aiming to his the economic success of gun manufacturers. Promoting the website the three minute film asks people to check their retirement portfolios to see if they hold stock in gun companies. In the 15 years since Columbine, the USA has seen over 1.4 million people injured or killed by guns, and gun companies have made more money year after year. Grey brought victims of gun violence together to discuss the problem and to ask: "How much of the gun industry's growth is actually coming from us all?"Campaign to Unload and States United to Prevent Gun Violence is one of several groups behind the campaign.
Category: Charities & appeals
Client: States United To Prevent Gun Violence
Agency: Grey New York
Country: United States of America
Agency: Rabbit, New York
Advertiser: States United to Prevent Gun Violence
Art Director: Inna Kofman
Art Director: Inna Kofman
Writer: Daniel Alvarez
Writer: Daniel Alvarez
Chief Creative Officer: Tor Myhren
Creative Director: Jordan Buntain
Creative Director: Tyronne Schaffer
Designer: Han Lin
Designer: Jess Stango
Designer: Billy Mitchell
Production Company: Rabbit, New York
Production Company: Rock Paper Scissors, New York
Production Company: Sugar Content, New York
Production Company: Method Studios, New York
Director: Floyd Russ
Director: Cameron Fertitta
Producer: Chris Izzo
Producer: Douglas Howell
Producer: James Blom
Agency Producer: Angela Ong
Agency Producer: Jean Kinnett
Agency Producer: Claire Arendse
Editor: Frank Snider
Executive Creative Director: Per Pedersen
Executive Creative Director: Rob Perillo
Executive Creative Director: Rob Lenois