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Industry TV/Radio Programs & Stations, Public Safety, Health & Hygiene, HIV/AIDS
Media Television & Cinema
Market United Arab Emirates
Agency Lowe Mena Dubai
Creative Director Sanjay Mathur, Mark Lewis
Art Director Shannon Waugh, Layal Chuman
Copywriter Bianca Berstein
Producer Rita El Hachem
Editor Omar Abbas
Director Hadi Abdel Majeed
Released January 2009


EACA Care Awards 2010
Corporate Governance (CSR) - Winner
Cresta Awards 2009
Tv/Cinema/Digital Television Winner
New York Festival 2009
TV/Cinema - Silver
Dubai Lynx 2009
Cinema - Gold

Credits & Description

Advertiser: MTV
Agency: Lowe MENA Dubai
Production Company: Boomtown Productions
Director: Hadi
Creative Director: Mark Lewis
Creative Director: Sanjay Mathur
Art Director: Layal Chuman
Art Director: Shannon Waugh
Copywriter: Bianca Berstein
Editor: Omar Abbas
Executive Producer: Shane Martin
Producer: Rita El Hachem
Country: United Arab Emirates
DOP: Oriol Villa
Telecine: Optix
Post Production: Boomtown Post Production
Music: From The Elder Scrolls:
IV: Oblivion
Bethesda Softworks LLC.
Audio Mix: BKP Dubai
Voice Talent: Peter Hulne
Casting: Trey Grigg and DXB models

The TV Commercial titled MTV Staying Alive: Chewing Gum was done by Lowe Mena Dubai advertising agency for product: Staying Alive Sexual Health Campaign (brand: MTV) in United Arab Emirates. It was released in Jan 2009.