Stella Artois Film JACQUES by MullenLowe London

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JACQUES

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Industry Beers and Ciders
Media Film
Market United Kingdom
Agency MullenLowe London
Creative Director Don Barclay
Art Director Charles Inge
Copywriter Jane Inge
Production BFCS
Released June 1990

Awards

Cannes Lions 1991
Film - Gold

Credits & Description

To mark the end of the relationship between Lowe and Stella Artois, Campaign presents some of the partnership's best ads.
Released in 1990, 'Jacques' was the first in the 'Jean de Florette' series. The Reassuringly Expensive TV campaign for Stella Artois drives the brand's growth by creating a unique relationship with its drinkers which means they will change their drinking behaviour if the brand is present on the bar. They drink more premium lager, which is more profitable for publicans, who therefore want to stock the brand more than any other draught lager. Distribution of Stella has grown massively as a result.
Title "Jacques"
Agency Lowe London
City London
Production Company: BFCS
Advertiser Whitbread Beer Company
Brand Name Stella Artois
Product Name Beer
Business Sector Beers, Ciders, Lagers
Date of First Publication 6/19/1990
Market United Kingdom
Country of Production United Kingdom
Language French
Type Television
Length 62 seconds
Tagline Stella Artois. Reassuringly expensive.
Creative Director Don Barclay
Art Director Charles Inge
Copywriter Jane Inge