Street Soccer USA Film I PLAY FOR by Publicis Kaplan Thaler New York

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I PLAY FOR

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Industry Charities, Foundations, Volunteers
Media Film
Market United States
Agency Publicis Kaplan Thaler New York
Creative Director Tom Drymalski, Perry Essig
Editor Eric Carlson
Production Washington Square Films
Director Christian Witkin
Released June 2010

Credits & Description

Category: Fundraising & Appeals
Advertiser: STREET SOCCER USA
Product/Service: STREET SOCCER USA
Agency: PUBLICIS NEW YORK
Production Company: WASHINGTON SQUARE ARTS & FILMS, New York, USA
Date of First Appearance: Jun 26 2010
Chief Creative Officer: Rob Feakins
Creative Director: Perry Essig/Tom Drymalski
Agency Producer: Veronica Williams
Director: Christian Witkin
Editor: Eric Carlson
Sound Design/Arrangement: Bix Sigurdsson
Post Production: Hooligan
Music: Amber Music
Cinematographer: Christian Witkin
Editing Company: Hooligan

English Description
This spot features a young soccer player who reveals that he’s homeless, and that the reason he’s playing in the Street Soccer organization is to give himself Hope. Viewers are then invited to purchase gear with the Hope crest (one of 20 crests overall) to help support the program.