Stride Film Stride 2.0: Chase by J. Walter Thompson New York, The Mill

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Stride 2.0: Chase

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Industry Chewing-Gum
Media Film
Market United States
Agency J. Walter Thompson New York
Agency The Mill
Director The Hoffman Brothers
Executive Creative Director Tom Christmann
Art Director Eric Deichl
Copywriter Jeff St. Jean
Editor Chan Hatcher @ Numbersix, Amy Febinger Assistant Editor
Production Harvest Films
Released August 2011

Credits & Description

Agency: JWT NY
Product Name: Stride 2.0
Client: Kraft Foods Inc.
Project Name: Stride 2.0 Chase
The Stride Marketers are known for employing a variety of unconventional tactics to get their chewers to do what they want, in this case to get them to upgrade to Stride’s new gum: Stride 2.0. In this ad, the Marketers’ efforts reach new heights of ridiculousness as the Stride CEO takes matters into his own hands. After a high-speed chase, the Marketer upgrades a chewer to Stride 2.0 using skateboarding skills that seem out of character…until Shawn White is revealed as an outside consultant.
Chief Creative Officer, New York: Peter Nicholson
Executive Creative Director: Tom Christmann
Creative Directors: Mason Hedgecoth
Art Director: Eric Deichl
Copywriter: Jeff St. Jean
Planner: Dick De Lange, Melissa Bailey-Wong
Director of Integrated Production: Clair Grupp
JWT Director of Brand Production: Matt Anderson
Sr. Producer: Angela Buck
Account Executive(s): Christian Hughes, Lauren Hanin, Mona Munayyer, Greg Ahern
Project Manager: Elias Kakomanolis
Director: The Hoffman Brothers
Production Company: Harvest Films/ Line Producer: Vincent Oster
Post-Production: The Mill/NY/ Post Producer: Rachel Stones/ Lead Flame: Marcus Lundqvist
Editor: Chan Hatcher/ Assistant: Justin Quagliata/ Post Producer: Toni Lipari
Editing House: No6 Editorial
Music: JWTwo/Stock
Sound: Sound Design & Mix: Mike Jansson & Andy Green/JWTwo
Media Agency: MediaVest