Stride 2.0: Chase by J. Walter Thompson New York, The Mill for Stride

Adsarchive » Film » Stride » Stride 2.0: Chase

Stride 2.0: Chase

Pin to Collection
Add a note
Industry Chewing-Gum
Media Film
Market United States
Agency J. Walter Thompson New York
Agency The Mill
Director The Hoffman Brothers
Executive Creative Director Tom Christmann
Art Director Eric Deichl
Copywriter Jeff St. Jean
Editor Chan Hatcher @ Numbersix
Production Harvest Films
Released June 2011

Credits & Description

The Stride Marketers are known for employing a variety of unconventional tactics to get their chewers to do what they want, in this case to get them to upgrade to Stride¹s new gum: Stride 2.0. In this ad, the Marketers' efforts reach new heights of ridiculousness as the Stride CEO takes matters into his own hands. After a high-speed chase, the Marketer upgrades a chewer to Stride 2.0 using skateboarding skills that seem out of character until Shawn White is revealed as an outside consultant.

Advertising Agency: JWT, NY, USA
Chief Creative Officer: Peter Nicholson
Executive Creative Director: Tom Christmann
Creative Directors: Mason Hedgecoth
Art Director: Eric Deichl
Copywriter: Jeff St. Jean
Planners: Dick De Lange, Melissa Bailey-Wong
Director of Integrated Production: Clair Grupp
Director of Brand Production: Matt Anderson
Sr. Producer: Angela Buck
Account Executives: Christian Hughes, Lauren Hanin, Mona Munayyer, Greg Ahern
Project Manager: Elias Kakomanolis
Director: The Hoffman Brothers
Production Company: Harvest Films
Line Producer: Vincent Oster
Post-Production: The Mill
Post Producer: Rachel Stones
Lead Flame: Marcus Lundqvist
Editor: Chan Hatcher
Assistant: Justin Quagliata
Post Producer: Toni Lipari
Editing House: No6 Editorial
Music: JWTwo / Stock
Sound: Sound Design & Mix: Mike Jansson, Andy Green / JWTwo
Media Agency: MediaVest