|Agency||J. Walter Thompson New York|
|Director||The Hoffman Brothers|
|Executive Creative Director||Tom Christmann|
|Art Director||Eric Deichl|
|Copywriter||Jeff St. Jean|
|Editor||Chan Hatcher @ Numbersix|
Credits & Description
The Stride Marketers are known for employing a variety of unconventional tactics to get their chewers to do what they want, in this case to get them to upgrade to Stride¹s new gum: Stride 2.0. In this ad, the Marketers' efforts reach new heights of ridiculousness as the Stride CEO takes matters into his own hands. After a high-speed chase, the Marketer upgrades a chewer to Stride 2.0 using skateboarding skills that seem out of character until Shawn White is revealed as an outside consultant.