Stride Film EVOLUTION - ROCK by McCann Tokyo

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EVOLUTION - ROCK

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Industry Chewing-Gum
Media Film
Market Japan
Agency McCann Tokyo
Director Junpei Kojima
Executive Creative Director Seiji Shiramizu
Producer Tomoki Matsubara
Strategic Planner Masahiro Fujita
Released March 2011

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: NIHON KRAFT FOODS
Product/Service: STRIDE GUM
Agency: McCANN WORLDGROUP JAPAN
Production Company: AMANA INTERACTIVE, Tokyo, JAPAN
Date of First Appearance: Mar 3 2011
Chief Creative Officer: Yoshiyuki Yazaki
Executive Creative Director: Seiji Shiramizu
Strategic Planner: Masahiro Fujita
Production Company: amanainteractive
Art Director / Copywriter: Naoto Nishio / Toshihiro Umezawa
Agency Producer: Tetsuya Kinouchi
Producer: Tomoki Matsubara
Director: Junpei Kojima (The DIrectors Guild)
Business Director / Account Director / Account Executive: Hiroki Fujita / Koichi Katsumata / Yusaku Minami

English Description

A group of monkeys encounter Stride, after it falls from the sky.

Although frightened at first, curiosity kicks in and the group tries a piece…
Then, the flavor and chewiness takes over them.

As music is one of the strongest platforms to connect with the target, the most iconic movement was used.
The monkeys start head banging viciously.

Then they evolve/morph into a hardcore rock band performing in front of a huge crowd, all head banging.

The leader suddenly steps out of the zone and asks himself “huh? How long have I been chewing this?”

Tag line: the ridiculously long-lasting gum.