Stride Film LIBRARY by J. Walter Thompson New York

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Industry Chewing-Gum
Media Film
Market United States
Agency J. Walter Thompson New York
Director Jack Cole
Executive Creative Director Tom Christmann
Creative Director Chris Maiorino, Mason Hedgecoth, Lisa Topol, Rob Omodiagbe
Art Director Eric Deichl
Copywriter Jeff St. Jean
Account Supervisor Account Executives
Editor Stephane Dumonceau Of Mad River Post
Production Chelsea Pictures
Released February 2011

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: KRAFT FOODS
Product/Service: STRIDE SPARK GUM
Production Company: CHELSEA PICTURES, New York, USA
Date of First Appearance: Feb 14 2011
Chief Creative Officer: Peter Nicholson
Executive Creative Director: Tom Christmann
Creative Director: Mason Hedgecoth
Copywriter: Jeff St. Jean
Art Director: Eric Deichl
Agency Producer: Senior Producer: Angela Buck
Account Supervisor: Account Executives: Christian Hughes/Lauren Hanin/Mona Munayyer
Director: Jack Cole
Editor: Stephane Dumonceau
Sound Design/Arrangement: Final Cut
Post Production: Smoke And Mirrors
Planner: Dick De Lange
Director Of Photography: Director Of Integrated Production: Clair Grupp/Director Of Brand Production: Matthew Anderson
Editing Company: Final Cut/Ny
Other Credits: Project Manager: Elias Kakomanolis/Media Agency: Mediavest

English Description
The Stride marketers have been forcing chewers to spit out their ridiculously long lasting gum for years. Neanderthal wrestlers, German folk dancers decked in lederhosen, even full grown rams, all sent to wreak havoc on the unsuspecting chewers’ mid-section.

But what happens when they release a gum packed with b vitamins and flavor you can feel?

This time, the chewers fight back.