Strongbow Film HERO'S by Y&R Dublin

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Industry Beers and Ciders, Alcohol-free beer and Ciders
Media Film
Market Ireland
Agency Y&R Dublin
Director Des Mullan
Executive Creative Director Mike Mesbur
Creative Director Mike Mesbur
Art Director Shane Holohan
Copywriter Mike Mesbur
Producer Max Brady
Account Supervisor Stephanie Coates
Editor Janice Twomey
Production Atomik Pictures
Production Max Films
Released April 2011

Credits & Description

Category: Alcoholic Drinks
Advertiser: HEINEKEN
Product/Service: STRONGBOW
Agency: Y&R
Production Company: MAX FILMS, dublin, Tamboerskloof, IRELAND, SOUTH AFRICA
Production Company: ATOMIK PICTURES, dublin, Tamboerskloof, IRELAND, SOUTH AFRICA
Date of First Appearance: Apr 25 2011
Chief Creative Officer: Mike Mesbur
Executive Creative Director: Mike Mesbur
Creative Director: Mike Mesbur
Copywriter: Mike Mesbur
Art Director: Shane Holohan
Agency Producer: Paul Ellis
Account Supervisor: Stephanie Coates
Advertiser's Supervisor: Karen O'neill
Producer: Max Brady
Director: Des Mullan
Editor: Janice Twomey
Sound Design/Arrangement: Locky Butler Windmill Lane
Post Production: Windmill Lane/Buf
Animation: Ian Jacobs/Cyril Tchernomordik
Music: John Walsh
Account Manager: Irene Chaney
Planner: Nigel Reddy
Cinematographer: Paul Gilpin
Editing Company: Windmill Lane Pictures

English Description
This commercial creates a metaphorical link between an army of archers obliterating and orchard with bows and arrows and the ‘explosive’ taste of Strongbow Gold Cider.

We see tens of thousands of archers surrounding a remote orchard. They open firing on the orchard. As each apple is struck by an arrow, it explodes in a spray of golden liquid — the raw material of the cider.

Meanwhile in a bar, a young man has ordered a bottle of Strongbow Gold. When the taste hits the back of his throat, we see one final mega-apple exploding dramatically, mirroring the taste experience our hero is having.

The two strands of the story are ultimately drawn together by one powerful copy proposition: New Strongbow Gold. The explosive taste of nature.