Strongbow Film Moments of truth by St Luke's

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Moments of truth

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Industry Beers and Ciders
Media Film
Market United Kingdom
Agency St Luke's
Executive Creative Director Al Young
Creative Director Jules Vizard
Art Director Jules Vizard
Copywriter Al Young
Production Rogue Films
Director Sam Brown
Service Agency MPC
Released June 2013


One Show 2014
Advertising Consumer Television / 60 Second - Single Merit Pencil

Credits & Description

2013 sees the launch of a new âEarn It.â campaign challenging men across the country to step out of their comfort zones, take on challenges and earn their pint as reward. The campaign is spearheaded by the âMoments of Truthâ TV spot shot by star director Sam Brown. It dramatises how fear bends our minds in high pressure situations and how the strength to overcome is found.
Category: Drinks, alcoholic
Media: TV
Client: Heineken
Agency: St Luke's, London
Production: MPC
Production Company: Rogue Films
Country: United Kingdom
Director: Sam Brown
Executive Creative Director: Al Young
Creative Director: Jules Vizard
Art Director: Jules Vizard
Copywriter: Al Young
Account Director: Matt Bundy
Agency Producer: Ben Catford