|Industry||Beers and Ciders|
|Executive Creative Director||Al Young|
|Creative Director||Jules Vizard|
|Art Director||Jules Vizard|
|One Show 2014|
|Advertising||Consumer Television / 60 Second - Single||Merit Pencil|
Credits & Description
2013 sees the launch of a new âEarn It.â campaign challenging men across the country to step out of their comfort zones, take on challenges and earn their pint as reward. The campaign is spearheaded by the âMoments of Truthâ TV spot shot by star director Sam Brown. It dramatises how fear bends our minds in high pressure situations and how the strength to overcome is found.