Strongbow Film WHITE OUT by Clemenger BBDO Melbourne

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WHITE OUT

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Industry Beers and Ciders, Alcohol-free beer and Ciders
Media Film
Market Australia
Agency Clemenger BBDO Melbourne
Director Mark Molloy - Exit Films
Creative Director Emma Hill, Josh Robbins
Copywriter Senior Creatives
Producer Wilf Sweetland
Account Supervisor Glenn Maddocks - Group Account Director
Editor Offline - Rohan Zerna
Production Automatic Films
Production Exit Films
Released January 2011

Credits & Description

Category: Alcoholic Drinks
Advertiser: FOSTERS GROUP
Product/Service: STRONGBOW
Agency: CLEMENGER BBDO MELBOURNE
Production Company: EXIT FILMS, Melbourne, Auckland, AUSTRALIA, NEW ZEALAND
Production Company: AUTOMATIC FILMS, Melbourne, Auckland, AUSTRALIA, NEW ZEALAND
Date of First Appearance: Jan 2 2011
Chief Creative Officer: James Mcgrath
Executive Creative Director: Ant Keogh
Creative Director: Emma Hill And Josh Robbins
Copywriter: Senior Creatives: Simon Bagnasco/Paul Reardon
Agency Producer: Sonia Von Bibra – Executive Producer
Account Supervisor: Glenn Maddocks - Group Account Director
Advertiser's Supervisor: Brett Williams – Senior Account Director
Producer: Wilf Sweetland
Director: Mark Molloy
Editor: Offline - Rohan Zerna
Sound Design/Arrangement: Karl Richter – Music Supervisor (Level Two Music) / John Lee - Add Mixing / Production Electric Drea
Post Production: The Butchery / Cuting Edge / Brisbane
Cameraman: Compositors: Urs Furrer/Matt Chance/Colin Renshaw Digital Matte Painter: Richard Deavin
Account Manager: Robert Coleman
Cinematographer: Greig Fraser
Director Of Photography: Mick Coote – Production Designer
Editing Company: Vfx Supervisor: Colin Renshaw Vfx Producer: Flavia Dias Riley
Other Credits: Cornel Wilczek – Producer (Electric Dreams) / Sound: Final Sound Craig Conway - Sound Engineer

English Description
‘Whiteout’ makes the viewer believe it’s snowing in summer before revealing that it’s actually blossom blowing from an orchard. The ad depicts a classic summer gathering, taking place during ‘Strongbow Season.’