Strongbow Film Strongbow Gold: StartCap by Cap Gun Collective, Work Club London

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Strongbow Gold: StartCap

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Industry Beers and Ciders
Media Film
Market United Kingdom
Agency Cap Gun Collective
Agency Work Club London
Executive Creative Director Ben Mooge, Andy Sandoz
Production Factory Studios
Director Ben Woolfe
Creative Jim Stump
Released October 2012

Credits & Description

Category: Drinks, alcoholic
Brand: Heineken
Agency: Work Club, London
Country: United Kingdom
Work Club, London introduces StartCap, the world's first digital bottle top. By opening a StartCap bottle of Strongbow Gold, drinkers can use RFID ânear fieldâ technology to trigger unexpected events to mark the beginning of the night. For example, opening a StartCap bottle of Strongbow Gold could switch on an incredible jukebox, trigger the lights in a darkened bar or even launch a rocket.

Category: Drinks, alcoholic
Client: Heineken
Agency: Work Club, London
Production: Cap Gun Collective
Country: United Kingdom
Director: Ben Woolfe
Executive Creative Director: Ben Mooge
Executive Creative Director: Andy Sandoz
Creative: Jim Stump
Agency Producer: Agi Szelestey
⢠Creative Technologist: Richard Dee
⢠Strategy Director: Paddy Griffith
⢠Business Director: Christy White
Account Director: Amanda Farmer
⢠Editor: White House Post
⢠Audio post-production: Factory Studios