Suave Film SMITH WINTER MITCHELL PROGRAM by Mindshare New York

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SMITH WINTER MITCHELL PROGRAM

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Industry Hair Care
Media Film
Market United States
Agency Mindshare New York
Director Tim Matheson
Executive Creative Director David Lang
Released July 2010

Credits & Description

Category: Cosmetics & Beauty
Advertiser: UNILEVER
Product/Service: SUAVE HAIR PRODUCTS
Agency: MINDSHARE
Production Company: GENERATE, Santa Monica, USA
Date of First Appearance: Jul 1 2010
Chief Creative Officer: Greg Manago
Executive Creative Director: David Lang
Agency Producer: Jake Smith
Director: Tim Matheson

English Description
Mindshare Entertainment created vignette-style commercials in the same vein as the Mad Men series, following the advertising adventures of a creative team working together at a fictitious 1964 ad agency called Smith Winter Mitchell. Each commercial takes place at the imaginary agency, shows the creative team trying to create an ad for each brand, then is followed by a current spot for the product from its real agency. Dove, Suave and Vaseline are brands that have been available to consumers since the 1960's, creating a seamless connection between the brands with the Mad Men audience.