Subaru Film Subaru Legacy: Steve by DDB Toronto, OPC

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Subaru Legacy: Steve

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Industry Cars
Media Film
Market Canada
Agency DDB Toronto
Agency OPC
Director Tim Godsall
Released September 2009

Credits & Description

Subaru Canada challenged DDB Canada, Toronto to develop a campaign to build the brand by attracting a more mainstream audience and make Subaru Legacy a viable option in the intermediate mid-size sedan segment.

Creative Commentary

"For all the wonderful things that sedan ownership provides, street cred isn't one of them,” says Andrew Simon, SVP creative director, DDB Canada, Toronto. “By playing off the natural insecurity of sedan drivers, we're able to show how the dynamic Legacy represents a return to respectability. It has style and amazing performance."

Client: Subaru Canada
Agency: DDB Canada, Toronto
Production Company: OPC, Toronto
Director(s): Tim Godsall
Creatives: Imprint (Music + Sound Production)
School (Post production)
Andrew Simon (Creative Director)
Todd Mackie (Art Director)
Denise Rossetto (Copywriter)
Grig Henderson (Editor)
Andrew Schulze (Agency Producer)
Country: Canada