SUBARU THE CARPARTS by Dentsu Kansai for Subaru

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SUBARU THE CARPARTS

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Industry Cars
Media Film
Market Japan
Agency Dentsu Kansai
Released September 2010

Awards

One Show 2011
One Show Design Broadcast Design / Single Silver

Credits & Description

SUBARU THE CARPARTS
Advertiser FUJI HEAVY INDUSTRIES
Product SUBARU BRAND
Entrant DENTSU KANSAI Osaka, JAPAN
Type of Entry: Craft: TV
Category: Computer Graphics/Visual Effects
Title: SUBARU THE CARPARTS
Advertiser/Client: FUJI HEAVY INDUSTRIES
Product/Service: SUBARU BRAND
Entrant Company: DENTSU KANSAI Osaka, JAPAN
Advertising Agency: DENTSU KANSAI Osaka, JAPAN
Creative Credits
Production Company: MARKENFILM Hamburg, GERMANY
2nd Production Company: LAFOURMI POSTPRODUCTION Hamburg, GERMANY
3rd Production Company: INFECTED POSTPRODUCTION Wedel, GERMANY
Name Company Position
Jun Katogi Creative Director
Jun Katogi/Atsuyuki Alex Naito Copywriter
Timo Schaedel Art Director
Jun Katogi Agency Producer
Kohei Aramaki Account Supervisor
Masahiko Ishikawa Advertiser's Supervisor
Tobias Steinhauser Producer
Timo Schaedel Director
Michael Fakesch Sound Design/Arrangement
Taku Kubo Account Manager
Atsuyuki Alex Naito Planner
Timo Schaedel Special Effects/Computer Graphics
Lutz Hattenhauer Director Of Photography
Consultant: Shane Walter Other Credits
Brief Explanation:
Everything made by Subaru car parts. Create ideal and imaginary driving scene, from urban area to mountain road or seaside, where everything, not only natural object like dandelions or waterfall but also living creatures like ibex and sea eagle, is made up entirely of Subaru car parts. As the story going on, it gradually turns out that the imaginary driving scene is a test track built in Subaru lab where engineers always image ideal driving environment upon developing cars.