Subaru Film PURE PERFORMANCE by DDB Toronto

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Industry Cars
Media Film
Market Canada
Agency DDB Toronto
Director Andy Low, Matt Woods
Creative Director Denise Rossetto, Andrew Simon, Todd Mackie
Art Director Yusong Zhang
Copywriter Daniel Bonder
Producer Harland Weiss, Tara Handley
Account Supervisor Mike Davidson
Editor Brian Williams
Production OPC
Production Starz Animation
Released October 2010

Credits & Description

Category: Cars
Product/Service: WRX STI
Production Company: OPC, Toronto, Toronto, CANADA, CANADA
Production Company: STARZ ANIMATION, Toronto, Toronto, CANADA, CANADA
Date of First Appearance: Oct 18 2010
Executive Creative Director: Andrew Simon
Creative Director: Andrew Simon/Todd Mackie/Denise Rossetto
Copywriter: Daniel Bonder
Art Director: Yusong Zhang
Agency Producer: Andrew Schulze
Account Supervisor: Mike Davidson
Advertiser's Supervisor: Geoff Craig
Producer: Harland Weiss/Tara Handley
Director: Woods And Low
Editor: Brian Williams
Sound Design/Arrangement: Chris Tait (Pirate Radio/Television Toronto)
Post Production: Axyz
Animation: Kevin Adams
Account Manager: Rob Yuill/Sarah Thornley
Cinematographer: James Gardener/Adam Marsden
Director Of Photography: James Gardener/Adam Marsden
Editing Company: Posterboy Edit
Other Credits: Associate Creative Director: Paul Wallace/Colourist: Wade Odlum/Compositor: Dave Giles

English Description
In order to demonstrate that the 2011 Subaru WRX STI is the peak of pure performance to hardcore automotive enthusiasts, we had to first get past a giant hurdle creatively - the extremely strict Canadian Advertising Standards. We could not show the speeding, drifts and jumps, our target had come to expect and love online.

So, we used the car to power an adrenaline-inducing animation, all in a way that had never been done before. We had nearly 800 individual animation frames hand drawn and placed alongside a one-kilometre, laser level, racetrack. Like a flipbook, the camera mounted vehicle precisely powered past the frames to create one seamless animation depicting the animated WRX STI doing what we could never (legally) show. No CG. No post. It's pure performance, entirely powered by the Subaru WRX STI.