Subway Film The Smartphone [SV] by McCann Stockholm

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The Smartphone [SV]

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Industry Fast food
Media Film
Market Sweden
Agency McCann Stockholm
Creative Chris Lawrence, Ludvig Ehrenstråhle, Arvid Nittve
Production Adamsky
Director Alexander Crispin
Released January 2018

Credits & Description

Media: Web Film
Category: Restaurants & fast food
Client: Subway
Agency: McCann Stockholm
Production: Adamsky
Country: Sweden
Director: Alexander Crispin
Creative: Ludvig Ehrenstråhle
Creative: Arvid Nittve
Creative: Chris Lawrence
Producer: Ellen Finn
Executive Producer: Maja Hjelmberg
Account Director: Petra Käll
DoP: Johan Holmqvist
Published: January 2018
Synopsis:
To promote their Taco Sub, Subway Norway launched a set of innovative pre-roll ads for Youtube. The Taco sub is, thanks to the cracking noise from its nacho chips, the first sub ever to make an distinguished sound when you eat it. To better illustrate The Sub with a Sound, McCann Stockholm built a narrative around "Good cracks vs. Bad cracks". Good crack obviously being the nacho chips.
The three adverts, specially tailored for Youtube's True View format, all show a Taco Sub and another item getting crushed by the sheer power of the hydraulic press. The result? Not only does Subway tap in to the Youtube phenomena of hydraulic presses; they also show that, when done right, even a film about a sandwich can become truly unskippable.