MEDTRONIC SAVE A LIFE SIMULATOR by Colle + Mcvoy for Medtronic Diabetes

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MEDTRONIC SAVE A LIFE SIMULATOR

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Industry Charities, Foundations, Volunteers
Media Film
Market United States
Agency Colle + Mcvoy
Director Mike Nelesen
Executive Creative Director Mike Caguin
Creative Director Eric Husband
Art Director Derek Till
Copywriter Lee Kimball
Producer Beth Wilson, Todd Cobrey
Editor Charley Schwartz - Schnitt Edit
Production Drive-thru
Production Schnitt Edit
Released September 2011

Credits & Description

Category: Interactive Film
Advertiser: MEDTRONIC FOUNDATION
Product/Service: SUDDEN CARDIAC ARREST AWARENESS
Agency: COLLE + McVOY
Production Company: DRIVE THRU, Minneapolis, Minneapolis, USA, USA
Production Company: SCHNITT EDIT, Minneapolis, Minneapolis, USA, USA
Executive Creative Director: Mike Caguin
Creative Director: Eric Husband
Copywriter: Lee Kimball
Art Director: Derek Till
Agency Producer: John Borchart
Producer: Beth Wilson/Todd Cobrey
Director: Mike Nelesen
Editor: Charley Schwartz
Sound Design/Arrangement: Bwn
Music: Todd Syring Music
Account Manager: Melissa Meyer
Account Manager: Melissa Meyer

English Description
Thousands of people witness sudden cardiac arrest every day but few step in and help, because they don’t know what to do. This hesitancy is part of why nine out of 10 victims don’t survive.

We were tasked with increasing survival rates through education, but instead of making a typical, boring instructional video, we created the Save-a-Life Simulator, an immersive online experience that depicts a man suddenly collapsing and then presents users with choices that will determine whether he survives or not.