JUST ONE BITE by Ogilvy & Mather Chicago for Truvia

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JUST ONE BITE

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Industry Confectionery & snacks
Media Film
Market United States
Agency Ogilvy & Mather Chicago
Director Kinka Usher - House Of Usher
Art Director Tereasa Surratt
Copywriter Donna Charlton-Perrin
Producer Nancy Hoacohen
Account Supervisor Tom Teare
Editor Randy Palmer
Production House of Usher Films
Released August 2010

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: TRUVIA
Product/Service: SUGAR SUBSTITUE
Agency: OGILVY & MATHER
Production Company: HOUSE OF USHER FILMS, Santa Monica, USA
Date of First Appearance: Aug 1 2010
Chief Creative Officer: Joe Sciarrotta
Executive Creative Director: Donna Charlton-Perrin
Creative Director: Tereasa Surratt
Copywriter: Donna Charlton-Perrin
Art Director: Tereasa Surratt
Agency Producer: Larry Byrne
Account Supervisor: Tom Teare
Producer: Nancy Hoacohen
Director: Kinka Usher
Editor: Randy Palmer
Sound Design/Arrangement: Earhole Music
Music: Earhole Music
Account Manager: Elana Tuizer
Cinematographer: Paul Cameron
Director Of Photography: Paul Cameron
Editing Company: Optimus

English Description
Our relationship with sweetness is complicated.

We love it, but it doesn’t always love us back.
Indulge with sugar, pay with calories and guilt.
Indulge with artificial sweetness, pay with mystery and doubt.

Our cravings and our conscience struggle with this every day.

This campaign is about liberation from that struggle.
That freedom is called Truvia.
The natural sweetener with no calories, artificiality or guilt.

This is victory over the chocolate bunny
that made you do things you regretted in the morning.
This is triumph over your arch-enemy named dessert.

Cue our collective sigh of relief.
Cue our collective joy.

Our relationship with sweetness can be simple,
honest and actually sweet again.

Cue a happy little song.