Sunlight Film GLOBAL RACING by MullenLowe London, The Mill

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GLOBAL RACING

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Industry Cleaning Products, Detergents & Wood protectors
Media Film
Market United Kingdom
Agency MullenLowe London
Executive Creative Director Ronald Wohlman
Agency The Mill
Creative Director Basil Mina
Art Director Erin Wendel Saatchi
Copywriter Lauren Mccrindle Saatchi
Producer Genevieve Simmers, Angela Jackson, Miles Petit
Account Supervisor Susan Pratchett, Loren Harling
Editor Rachel Guidera, Paul Freeman
Production Underpants
Released April 2010

Credits & Description

Category: Household: Cleaning Products
Advertiser: UNILEVER
Product/Service: SUNLIGHT KITCHEN CLEANER
Agency: LOWE LONDON
Production Company: UNDERPANTS, Auckland, London, NEW ZEALAND, UNITED KINGDOM
Production Company: THE MILL, Auckland, London, NEW ZEALAND, UNITED KINGDOM
Date of First Appearance: Apr 28 2010
Executive Creative Director: Ronald Wohlman
Creative Director: Basil Mina
Copywriter: Lauren Mccrindle
Art Director: Erin Wendel
Agency Producer: Nick Peers
Account Supervisor: Susan Pratchett/Loren Harling
Producer: Angela Jackson/Genevieve Simmers/Miles Petit
Director: Rachel Guidera
Editor: Paul Freeman/Rachel Guidera
Sound Design/Arrangement: Joe Marsden
Post Production: Paul Freeman/The Mill
Animation: Rachel Guidera/The Mill
Music: Yellowboat (Paul Cartledge/Phil Jewson)
Account Manager: Amy Tipper-Hale
Planner: Richard Kelly
Director Of Photography: Adrian Wild
Editing Company: Underpants/The Mill

English Description
Sunlight Counters Fear of Failure.
Getting certain things real clean can be a real challenge:
but if you think it’s tough on humans, imagine how those dishes must feel.
In Dishworld, there’s a Wok so greasy, so dirty that he’s convinced that
he’ll never get clean – such is the downside of a Pan/wok’s life
Little does he know that this is now a Sunlight Turbo home, so
(as a sparkling clean glass tells him), he’ll be grease-free in
just one wipe of a sponge, and an enthusiastic convert to Sunlight’s magic.