JUDO by MullenLowe London, The Mill for Sunlight

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JUDO

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Industry Cleaning Products, Detergents & Wood protectors
Media Film
Market United Kingdom
Agency MullenLowe London
Agency The Mill
Creative Director Basil Mina
Art Director Erin Wendel Saatchi
Copywriter Lauren Mccrindle Saatchi
Producer Duncan Gaman, Genevieve Simmers, Megan Robertson
Account Supervisor Susan Pratchett, Loren Harling
Editor Rachel Guidera
Production Underpants
Released April 2010

Credits & Description

Category: Household: Cleaning Products
Advertiser: UNILEVER
Product/Service: SUNLIGHT KITCHEN CLEANER
Agency: LOWE LONDON
Production Company: UNDERPANTS, Auckland, London, NEW ZEALAND, UNITED KINGDOM
Production Company: THE MILL, Auckland, London, NEW ZEALAND, UNITED KINGDOM
Date of First Appearance: Mar 10 2011
Executive Creative Director: Basil Mina
Creative Director: Basil Mina
Copywriter: Lauren Mccrindle
Art Director: Erin Wendel
Agency Producer: Nick Peers
Account Supervisor: Susan Pratchett/Loren Harling
Producer: Megan Robertson/Genevieve Simmers/Duncan Gaman
Director: Rachel Guidera
Editor: Rachel Guidera
Sound Design/Arrangement: Joe Marsden
Post Production: Paul Freeman/The Mill
Animation: Rachel Guidera/The Mill
Music: Yellowboat (Paul Cartledge/Phil Jewson)
Account Manager: Amy Tipper-Hale
Planner: Richard Kelly
Director Of Photography: Adrian Wild
Editing Company: The Mill

English Description
Sunlight Counters Fears of Contagion.
It’s not just humans who are worried about bacteria and the effects they can have on our health.
In Dishworld, there’s a neurotic little bowl, so concerned about cross-contamination that he is ready to exclude himself from society in order to stay safe.
But his fear is misplaced. As well as being unbeatable on grease, Sunlight + Anti Bacteria prevents bacteria from breeding in the sponge and spreading, so there’s no need to fear any longer, and he can rejoin his friends once more.